At this unprecedented time at One Culture, we are following the color of PINK. Pink is intuitive and insightful, which shows tenderness and kindness with its empathy and sensitivity. The idea of Pink is to bring hope, unconditional love, compassion, and nurturing as part of our new norm.

Let’s learn more about Pink and see how it can help us fight Novel Coronavirus.

In color psychology, pink is a sign of hope. It is a positive color inspiring warm and comforting feelings, a sense that everything will be okay. Pink calms and reassures our emotional energies.

  • Hope: Pink inspires the possibility of a positive outcome.
  • Unconditional love: Pink relates to both unconditional love and romantic love.
  • Compassion: Empathy and understanding are the fuel for pink’s nurturing.
  • Nurturing: Pink is both the giving and the receiving of love, understanding, and respect.

At One Culture, the health and safety of our members and employees is our top priority and we’re taking all the necessary precautions to protect the health and well-being of each one of us and everyone around us. But we are evolving with this thought of love, and care as an important ingredient for us to fight this unprecedented time.

This is a time when we need love, humbleness, togetherness, support and the care to the most. Each one of us need to rethink how we would like to live our lives moving forward.

Abhilash Shukla (Founder & CEO, One Culture)

We asked several of our colleagues, friends, and family members to share something they saw in this period that is helping them remain upbeat.
Have you seen or read about an act of kindness or moment of beauty, whether in your own neighborhood or on the other side of the world?
Fill out the form at the end of this article with what’s giving you hope, and we might include your example in a follow-up.

Counter-agent for coronavirus fear and negativity from the colors of Pink.

  • Hope for Humanity: Focus on the stories that remind you of the goodness of humanity and the power of human connection. Like, in India on April 5, 2020, the prime minister of India requested citizens to turn off their lights for 9 minutes at 9 pm and light a candle or a diya or even use the flashlight on one’s mobile to mark the country’s fight against the Covid-19 pandemic. Such, incidences bring hope to the world and show that we all are together in this.
  • The precious Time: We never had time in our lives, and we always complained about it. Time is the greatest gift in this devasting crisis. There could be enormous things that may have happened to you in these testing times, you may be WFH, furloughed, less wealthy than before, or maybe broke, but the good part is that you have had and will be having a decent time to spend with yourself and your families.
    • Let’s think and assess how we can spend that time in a way that will bring us joy and happiness — today and for the days, months, and years to come?
    • When you were doing overtime at your office, who you were missing the most?
    • What did you wish you could do in order to restore the balance in your life?

      Fill your time with reaching out to people you love, or dabbling in things you have always wanted to try. Learn a language. Reconnect with old friends. Develop a new meditation habit.

  • Fight with Fluke: Whatsoever is happening around us is too much stressing. But a lot of good things have been going around like:
    • Someone got the WFH who never got but always wanted.
    • People who wanted a paternity leave, but couldn’t get because of their company policy, have got one now.
    • Another unforeseen impact of coronavirus is a positive impact on the environment. Air quality in India’s major industrial cities improved up by 60% compared to last year. They’re now sparkling with sea life, including dolphins. And the sky is clearer over much of the world, thanks to fewer cars on the road and aircraft in the sky.
  • The best of Kindness: Being kind is good for your health, it helps to build your self-esteem, self-worth, and improves your immunity system. Oprah magazine highlighted a story that showed that “simply contemplating generosity boosts your immunity. When Harvard students watched a film about Mother Teresa tending to orphans, the number of protective antibodies in their saliva surged.” So help those who need it, and share in the positive benefits for yourself. The stories of doing good could fill a library. We have the stories of ordinary citizens getting in on the act:
    • Transport companies offering their vans, busses, and trucks to transport homeless people to shelters or whatever else is needed.
    • Fabric and PVC manufacturers have donated millions of masks and PPE kits.
    • Freelancers educated the greater world with the tools to do work from home efficiently, and so on.
  • The need of the hour – Irony: It may seem hard to find the right irony in such an unprecedented time, but if we observe closer it’s all around us. Laugh. Give. Appreciate. Acknowledge. Support. Nix the negativity and lift your spirits to new heights.
    • Laughter is the Best Medicine and with the same thought we have grown up “Laughter relaxes your body, boosts the immune system, triggers the release of endorphins, protects the heart, and burns calories.”
    • Read jokes on vulture.com with the article Escape Our Current Hell With These (Good) Coronavirus Jokes it’s hilarious 😁.
    • Watch comedy shows on Prime, Netflix, Sony, and Disney Hotstar. The fun is just waiting for you.
    • Clips from “The Carol Burnett Show” and a slew of other classic comedies are two clicks away on YouTube.

The health benefits because of the new Pink – The art of giving!

Yes, the finest thing to learn and understand in this unprecedented time is that we can be much healthier. Let’s see what effects we can take on our health; our organs (curtsy oprah.com):

  • Lend an Ear, Help Your Heart
    • Being generous with your attention can reduce your risk of a heart attack. Cardiac arrest is highly correlated with the amount of self-reference (“I,” “me,” “my”) in a person’s speech. The best advice? Listen to and connect with others—social ties lower your risk of dying from heart disease.
  • Lend a Hand, Lower Your Pain
    • People suffering from chronic pain report decreased intensity, and less disability and depression when they reach out to others in similar pain. In one study, the pain was reduced by 13 percent. Scientists believe the release of endorphins explains the phenomenon.
  • Goodness Nose
    • In a study conducted at Carnegie Mellon University, people who were socially connected reported catching fewer colds. Volunteering is, of course, one of the simplest ways to connect.
  • Love Heals Some Wounds
    • In a 2005 Ohio State University study, married couples were given tiny blisters on two occasions. During the first visit, they talked to each other supportively; during the second, they hashed out relationship conflicts. The blisters took a day longer to heal after the second visit, and two days longer in couples with high levels of anger.
  • The Magic Touch
    • There’s an off switch for the adrenal gland’s production of the stress hormone cortisol: massage. A study that recruited retirees to give massages showed that their cortisol—as well as their anxiety and depression—levels dropped significantly.

A note from the desk of cultural people.

We are one, and we are happy every second. Nothing can break us, and we will rise from these hard times as we had before many times in fast 1000s of years. We are humans!!